GOAT Life raises additional Pre-seed funding from D2C Insider Super Angels

The breakfast-focused direct-to-consumer brand GOAT Life has extended its previous Rs 1.1 crore pre-seed round by raising an additional Rs 1.6 crore. In addition to Consumer Collective by Atrium and angel investors like Vikram Ahuja, Akash Gupta, and Dhruv Kohli, the round was spearheaded by current investor D2C Insider Super Angels.

The company claims that the money will be used to scale supply chain operations, introduce new flavors, and increase distribution on quick-commerce sites like Blinkit and Swiggy Instamart.

GOAT Life is a ready-to-eat oats company that was founded in 2023 by Yash Kalra and sells convenient, high-protein products. In 2025, the company changed its name from GoOAT and claims that its products don’t contain artificial flavors, refined sugar, or preservatives.

Additionally, it is assessing growth into categories like protein cookies and powders.

Over the past few months, the Kota-based startup reported that its monthly revenue has increased from approximately Rs 10 lakh to nearly Rs 65 lakh. Its direct-to-consumer channel accounts for about 70% of sales, with online marketplaces and quick-commerce platforms accounting for the remaining portion.

To increase awareness, GOAT Life has depended on founder-led marketing campaigns and limited-edition product releases. Following Kalra’s appearance on Rahul Dua’s Pitch Please, the business also attracted more attention.

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