Saudi fashion startup Aya has announced the successful close of its SAR 26 million Series A round, led by RAED Ventures, with participation from Nuwa Capital, Sanabil Investments (a wholly owned company of PIF), Khwarizmi Ventures, Joa Capital and other investors.
Founded in 2024, Aya has rapidly scaled its operations, growing to more than 60 team members, serving over 100,000 customers, and achieving 9x year-on-year growth.
The company operates a demand-driven model that allows it to launch trends in real time, test over 700 designs monthly, validate demand within hours, and only invest in production for products that show clear customer engagement. Manufacturing is routed through a distributed network, enabling fast turnaround and competitive pricing.
Aya initially validated its model within the $3 billion abaya market, demonstrating the efficiency of its real-time production approach.
The new funding will support Aya’s next phase of growth, enabling the company to expand into new product categories and scale its model across broader fashion and lifestyle segments.
