In a funding round headed by Accel and including participation from 2am VC and CRED founder Kunal Shah, the artificial intelligence-driven personalization platform Fibr has raised $1.8 million.
In February 2023, the company had previously raised $2 million from its current investor and others in a seed round.
According to a press release from Fibr, the money will be used to improve its AI personalization platform, grow its clientele, and hire sales, go-to-market (GTM) specialists, product marketers, engineers, and other talent.
In 2023, Ankur Goyal and Pritam Roy co-founded Fibr, a platform that assists marketers in lowering customer acquisition costs (CAC) and increasing conversion rates. With its flagship product, “Pilot,” brands can create customized landing pages for emails, SMSs, and advertisements.
As per the Bengaluru-based enterprise, it provides lead generation services to customers in industries like consumer services, home improvement, broadband, and insurance. At the moment, it is concentrating on markets in the US, Canada, and India with plans to expand into Europe.
According to Fibr, it is working on a beta version of Blocks, its second product, which will enable marketers to scale their content across platforms. For example, it will enable marketers to turn a highly effective Facebook ad into a blog post, Google ad, or social media post.
