In order to expedite the development of its simulation engine and decision copilot, which will provide teams with real-time visibility into what’s changing, what to do next, and what outcome to anticipate, the African AI intelligence startup Rwazi has secured US $12 million in Series A funding.
Rwazi, an AI market intelligence platform based in Africa but operating worldwide, gives global brands access to zero-party consumer data on who is purchasing what, for what price, from where, when, and why in order to boost sales and growth.
Rwazi was founded in 2018 and has created a web and mobile application that enables local customers worldwide to easily share insightful information about their local product usage at home and their online and offline purchases. Rwazi began as a company based in Mauritius and has since grown quickly to operate in Africa and three other continents.
“For decades, decisions have been driven by instinct. But gut calls are expensive – and in today’s market, they’re dangerous,” said Joseph Rutakangwa, Rwazi’s co-founder and CEO. “This raise lets us put a real-time AI copilot in the hands of every decision-maker – so teams can move faster, smarter, and with total clarity.”
Rwazi’s global data infrastructure will be expanded, its simulation capabilities will be strengthened, and its AI copilot’s contextualization and next best move recommendations across functions will be improved with the US $12 million in funding.
“Gut instinct might’ve worked when things moved slowly. But today, the teams that win are the ones with systems that see early and act fast,” Rutakangwa said. “That’s exactly what we’re building.”
