The AI video platform Trupeer has raised $3 million in a seed funding round led by RTP Global, with Salesforce Ventures and more than 20 CIO and CTO angel investors also participating.
In a press release, Trupeer stated that the money raised would be utilized to further its mission of revolutionizing the way teams produce product videos, tutorials, and walkthroughs.
Pritish Gupta and Shivali Goyal co-founded Trupeer in 2023 to do away with the headaches of bloated video tools, painful handoffs, and hours of editing. In just a few seconds, its AI engine can now create a polished, professional video with AI voiceovers, highlights, avatars, and translations in more than 30 languages from a single raw screen capture.
For a more captivating delivery, Trupeer’s multi-modal AI pipeline eliminates filler words, produces voiceovers of studio caliber, incorporates intelligent zooms and subtitles, monitors cursor movements, and adds a human-like AI avatar. In addition to the video, it automatically creates detailed documentation complete with screenshots and summaries, providing users with all the information they require to quickly, efficiently, and clearly explain a product.
By customizing a single video according to its target audience, language, or tone, the Bengaluru-based startup enables teams to share it instantly via embedded formats or public links. Anything is usable as soon as it is recorded.
“Software should be easy to explain. But until now, making good product videos meant spending hours editing or thousands of dollars on production,” said Shivali Goyal, CEO and co-founder of Trupeer. “We built Trupeer so anyone—from IT leads to customer success reps—can turn a quick demo into a polished video that’s useful, searchable, and scalable.”
Trupeer intends to go beyond screen captures. It is creating novel methods for creating videos from documents, customizing content on a large scale, and integrating seamlessly with the tools that teams currently use, such as learning platforms and CRMs. According to the platform, 10,000 teams from customer success, L&D, IT, sales, and product functions use it worldwide.
It faces competition from Loom, Arcade, Guidde, and Scribe, among other players in this market.
