The lab-grown diamond (LGD) brand COLUXE was introduced by serial entrepreneur Priyanka Gill, a former venture partner at Kalaari Capital and co-founder of the Good Glamm Group.
Additionally, the brand raised an undisclosed amount of money in its angel round.
From solitaire rings, pendants, earrings, tennis bracelets, and necklaces to thematic collections centered around the zodiac, gifting, and manifestation, COLUXE offers modern designs that center on collections based on the classic suite of jewelry.
The company claims that COLUXE’s primary differentiator will be its technology-driven emphasis on customization and the development of novel mechanisms that enable multi-use settings and AI personalization.
It asserts that both digital platforms and flagship stores can be easily integrated.
In order to capitalize on India’s $50 billion fine jewelry market, the startup intends to expand its flagship retail location after launching digitally in the middle of 2025.
A number of companies, such as Fiona Diamonds, Limelight Lab Grown Diamonds, and Jewelbox, will compete with COLUXE in the lab-grown diamond market. The Aditya Birla-supported company GIVA also sells jewelry made with lab-grown diamonds.
