Apnaklub, a Bengaluru-based B2B wholesale platform specialising in FMCG, has received a seed round of $3.5 million from Sequoia Capital India’s Surge. This takes the total amount raised to $5 million thus far.
Commenting on funding and future plans of the firm, founder and CEO Manish Kumar said, “With Apnaklub, we are providing wholesalers across the country with an organised supply infrastructure and digital tools to cater to hyper-local needs of shopkeepers and large families around them. This funding will enable us to expand across more rural areas in India as well as increase our range of services and products for our partners.”
In order to give more consistent access to competitively priced goods, Apnaklub tackles the inefficiencies in the rural FMCG distribution chain by linking merchants and wholesalers.
The company has reported that it currently has over 5,000 wholesale partners.
