The most important digital content provider in the MENA area, Majarra, has announced the historic acquisition of Lableb, a cutting-edge startup in Arabic artificial intelligence (AI) and natural language processing (NLP). With this calculated action, Majarra enters the quickly growing AI market and maintains its leadership position in Arabic digital innovation.
The founders and shareholders of the two businesses are identical. Majarra now owns a larger share of Lableb as a result of this deal, allowing for a deeper integration of the two companies. Majarra’s goal of enhancing the usefulness of Arabic online through dependable content, cutting-edge user interfaces, and Arabic language technologies is also in line with this.
Enterprise search and recommendation engines, as well as other software products for content discovery and personalization, are powered by cutting-edge AI and NLP technologies from Lableb. Online retailers, government websites, news outlets, and enterprise software providers—all of which depend on precise and nuanced Arabic language processing—have embraced their solutions. Lableb has worked closely over the years with major e-commerce platforms like Zid, Salla, and Shopify as well as CMS software providers like NVSSoft, in addition to Microsoft and AWS.
Majarra was among the first customers of Lableb and has direct knowledge of the revolutionary potential of Lableb’s Arabic technologies. With the help of Lableb’s innovative Named Entity Recognition (NER) technologies, Manhom.com has emerged as the go-to Arabic resource for business information in the area. Search and content discovery have also been facilitated by Lableb’s innovations on all Majarra platforms, including the main Majarra app.
Lableb will continue to be operated independently under Majarra’s ownership, concentrating on resolving the particular difficulties that machines encounter when processing Arabic language input. The language has long presented formidable challenges for machine processing and understanding because of its rich morphology, varied dialects, intricate syntactic structure, and context-dependent meanings. The fact that Lableb is one of the few companies that has been able to overcome these obstacles highlights the acquisition’s strategic significance.
Majarra’s executive chairman Abdulsalam Haykal and CEO Ammar Haykal stated, “Majarra and Lableb share a common foundation and vision. Kinda’s leadership and the team’s unwavering commitment to the transformative power of Arabic AI/NLP for regional businesses have consistently delivered exceptional product quality. Through Lableb, we see immense potential in bringing real-life applications to Large Language Models (LLMs), some of which have emerged from our region.”
Lableb’s co-founder Kinda Altarbouch added, “Joining Majarra marks an exciting new chapter for Lableb. Our shared vision of advancing Arabic AI and NLP will drive innovation and deliver significant value to online businesses and their customers. Lableb’s tools are robust, ready to deploy, and capable of handling millions of queries weekly.”
