At 120 Cr valuation, Indian cricketer Rinku Singh invests Rs 1.9 Cr in BeastLife
Indian cricketer Rinku Singh contributed Rs 1.9 crore to the nutrition company BeastLife, which is valued at 120 crores.
According to a press release from BeastLife, Rinku made the decision to actively support the company’s expansion by investing in it and using its platform to educate the athlete community about the value of safe, dependable, and efficient supplements.
An angel round had previously raised $479K for the startup.
Gaurav Taneja and Raj Vikram Gupta co-founded BeastLife, an Indian fitness company that sells bodybuilding and sports nutrition supplements online, in 2024. The company wants to enable people to push boundaries and reach their fitness objectives. Multivitamins, creatine, BCAA, and protein supplements are among its offerings.
A roti protein mix is also available from the Gurugram-based company to increase the amount of protein consumed in regular meals. Products from the company are made to offer a discernible improvement in absorption and outcomes. Using carefully chosen ingredients that satisfy the demands of contemporary athletes, its other products, such as the Pro Concentrate Whey Protein with Ultrasorb Tech, are designed to support muscle recovery and overall performance.
“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Rinku Singh.
Raj Gupta owns 15% of the brand, Varun Alagh, a co-founder of Mamaearth, owns 30%, and Gaurav Taneja owns 40%. The remaining 15% is owned by ESOP. Fitness brands such as MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth are competitors of the company.
The brand says that in just over a year, it has achieved Rs 50 crore GMV with positive EBITDA and is currently tracking ₹80 crore GMV in annual recurring revenue (ARR) while keeping performance marketing expenses at a low 15%.
