Beauty and body care brand MoroMaa raises Rs 1.5 Cr from AJ VC for 9 percent stake
Mumbai-based beauty, lifestyle and body care brand MoroMaa has raised Rs 1.5 crore from Aviral Bhatnagar of AJ VC in exchange for a 9% stake in the company.
Founded by Soundous Moufakir and launched in June 2026, MoroMaa is developing what it describes as “M Beauty” — a Moroccan beauty category tailored for the Indian market. The brand sources its ingredients directly from Morocco and aims to introduce Moroccan beauty rituals and practices to Indian consumers.
The investment comes just months after the company began operations. MoroMaa claims that two of its products were sold out within its first two months. The fresh capital will be used to broaden its product range, strengthen distribution and expand its presence across India.
Soundous, who is the company’s sole founder and CEO, comes from a finance and entertainment background. MoroMaa’s proposition centres on Moroccan ingredients, beauty traditions and products associated with artists.
Following the funding, the company plans to step up product development and distribution while building greater consumer awareness around Moroccan beauty in India.
