An unknown amount of pre-seed money was secured by Indonesian foodtech firm Greens in a round that was dominated by East Ventures.
Greens is a blockchain-powered agritech company that was founded in 2019. It provides hyperlocal meals produced using products from its kitchens that, according to the company, use 90% less water and 70% less land to grow than conventional meals. The firm asserts that by streamlining the food supply chain, its technology helps to decrease food waste, diminished nutritional value, and food contamination.
The business employs portable controlled environment agricultural technology on the blockchain and deploys its solution through a blockchain network on the back end.
Greens will debut its first hyperlocal location at Jakarta’s Plaza Indonesia in October of this year.
“The Greens platform consists of a fully automated garden unit, named Greens Pod, that is modular, portable, and plug-and-play,” said Geraldi Tjoa, co-founder and chief product officer at Greens.
Tjoa and Erwin Gunawan, the CEO of the Indonesian blockchain company Merkle House, established Greens together. Andi Sie, a former CEO of the US edtech business CodeMonster, currently leads Greens.
The business intends to launch its activities in two phases and will utilize the additional funds to develop its food decentralization ecosystem. The first focuses on developing a hyperlocal food ecosystem via a platform that connects a network of outlets. In the second stage, anybody will be able to utilize the platform to cultivate food in the metaverse.
