The $1.9 million pre-Series A round of ClearTrust, a cutting-edge fraud detection and ad tracking platform, was led by Ideaspring Capital and included participation from Piper Serica Angel Fund. Alacrity India, an existing backer, took part in the round as well.
The startup received a $200,000 seed round in 2021 from ThinkNext LLC, Alacrity India, and Limelight UK.
With the additional funds, the company plans to grow into North America and make more investments in deep tech, cybersecurity, and artificial intelligence research and development to create vital filters that will aid in the identification of advertising fraud.
Established in 2020 by Deepankar Biswas and Raja TN, ClearTrust provides cutting-edge tracking and fraud detection technology to aid media buying companies, teams, and advertising operations globally.
By eliminating fraudulent and fake activity from their campaigns, it assists networks, agencies, and advertisers in achieving a higher return on investment for their digital advertising. Additionally, it supports real-time protection of digital publishers’ ad revenues against fraudulent and invalid traffic.
In addition to precise tracking, over 140 traffic scoring filters, system alerts, and numerous customer-focused features, the platform provides security solutions.
The startup says it has grown three times as much annually over the last two years and hopes to reach $10 million in revenue (or roughly Rs 83 core) annually by 2027.
