Eternal Capital is leading the $1 million seed funding round for home hygiene startup Cleevo.
Zeca Capital, DeVC, Utsav Somani (iSeed), Suhail Sameer (OTP Ventures), Sumit Jalan, Ajay Kumar (Action Tesa Group), Alok Mittal (Indifi), and Venture Garage Network members also participated in the round.
The money raised will go toward R&D and expansion through digital, business-to-business, and a few foreign channels.
Cleevo, which was founded by Mayank Jain and Karan Shah, creates concentrate-based cleaning solutions with the goal of lowering emissions, shipping expenses, and packaging waste. The company’s in-house R&D and manufacturing facility produces non-toxic formulations.
Zepto, Amazon, Flipkart, and the company’s direct-to-consumer website are among the platforms that distribute its products.
Jain has established Cleevo as a brand that emphasizes affordability and low-waste formats. Compared to traditional products of the same volume, Cleevo’s floor cleaner concentrate costs Rs 350 for five litres.
