Mumbai: New Age Content Startup WYN Studio has raised a seed round of funding from India Angel Fund led by Sanjeev Sinha: India Japan Partnership Fund based in Tokyo, Pranay Anthwal: Media & Entertainment industry leader, Narendra Firodia: Founder, Sohamm Unicorp and Rahul Narvekar: Co-Founder, India Angel Fund.
WYN – What’s Your Narrative is a content startup founded by Souniya Khurana and Bijay Gautam. Creating new-age content or narratives for brands, startups and individuals, WYN Studio has created video content for brands such as HP and also produced podcasts for inspiring individuals and contemporary brands.
Their latest Audio Original production, ‘Can Inspire’ with RJ Pallavi Rao (ex- Radio Mirchi) jumped straight to number one on Apple Podcasts.
They plan to use these funds to further strengthen their team with new hiring and also create more original content. While currently they are more focussed on all things audio, with a bit of video content for brands, they are also working on a pipeline of original digital content for various leading platforms. Currently revenue positive, they have seen an uptick in podcasting requests by brands and individuals to help them create and monetize their content.
Speaking on this fundraise, Souniya Khurana, Co-founder, WYN Studios said, “While we were cash positive from day one and extremely frugal with our spends, we have realised that this phase has been a boom for content especially audio. Also, thanks to the massive sales of in-ear hardware such as the Apple AirPods, the demand for listening to original content has shot up dramatically and as WYN Studios we hope to create and curate great content audio or video.”