Couch Fashion raises $150,000 Seed Funding

New Delhi: Couch Fashion, a business-to-business fashion-tech company, has raised $150,000 (around Rs 1.08 crore) in a seed round from the startup investment platform We Founder Circle.

Other companies in We Founder Circle’s portfolio include fintech firm YPay Card, soil-to-home startup Humus, and vernacular education platform Vidyakul.

Couch Fashion, based in New Delhi, was set up by co-founders including CEO Rohit Jaiswal.

The startup says its artificial intelligence-based content commerce tools add value for businesses throughout the customer lifecycle, including bringing potential buyers to e-commerce platforms, helping them make the right purchase, increasing their ticket size, and post-purchase engagement.