A pre-seed funding round led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, with participation from other angel investors, has raised $1.1 million for the direct-to-consumer (D2C) grocery startup Anmasa.
According to a press release from Anmasa, the new funding will be used to grow and scale the category in a fiercely competitive market.
Anmasa, which was co-founded in 2024 by Shailendra Upadhyay and Yatish Talvadia, the former founder and CEO of Milkbasket, specializes in fresh, healthful kitchen essentials like wood-pressed oils, cold-pressed flours, and spices. With an experiential store in Gurugram and 90-minute online deliveries, the startup uses an omnichannel business model with the goal of providing customers with fresh, personalized goods.
Through stores, Anmasa hopes to increase its distribution within staples and bring transparency back to the food ecosystem. The startup intends to open ten new stores and microprocessing facilities throughout Delhi-NCR by the end of the current quarter.
The Indian staples market is valued at an estimated Rs 80,000 crore, based on market research. Newer entrants include Anmasa and Emami in addition to well-known brands like Pillsbury, AWL Agri Business Fortune, and Aashirvaad.
