The deep tech startup Ajna Lens, based in Mumbai, is producing XR glasses with AI capabilities. Lenskart has announced a strategic investment in the company. The company won the 2023 CES Innovation Award for AjnaXR, the most cutting-edge mixed reality headset in the market.
The collaboration, according to Lenskart, is a step forward for the creation of smart glasses with AI capabilities. It intends to use its technologically-first strategy and frame design and engineering experience to produce smart glasses that are more accessible to all and better meet the lifestyle demands of customers.
With an omnichannel presence across 14 countries, Lenskart claims to be able to use consumer insights to inform its strategy for innovation and product development.
Commenting on the announcement, Peyush Bansal, Co-Founder & CEO said, “We have been leveraging technology to create distinctive and meaningful eyewear experiences for our customers. This investment marks the next chapter in our smart glass journey, which began with the launch of Phonic, our audio glasses, in December 2024. As the Smart Glasses category scales rapidly, our partnership with Ajna Lens strategically positions us to accelerate product innovation in this space.”
Established in 2014, Ajna Lens is a deep-tech startup creating immersive technologies using XR stacks, AI vision, and spatial computing. Serving industries like enterprise, education, and defense, the company specializes in using immersive technology to enhance human intelligence. It seeks to close the gap between the digital and physical worlds by providing simple and efficient methods of interacting with digital content.
