Design-led manufacturing platform BIDSO raises Rs 63 Cr Series A funding from Blume Ventures
In a Series A funding round led by Blume Ventures, BIDSO, a design-led manufacturing platform for toys and consumer goods, raised Rs 63 crore ($6.78 million).
Peer Capital, Sadev Capital, and venture debt firm Alteria Capital also participated in the round.
The money raised will be used to develop its pipeline of IP-led products, enter international markets, and improve its capacity for innovation and design.
BIDSO, which was founded by former executives from Flipkart and Udaan, emphasizes a design-first strategy that goes beyond conventional contract manufacturing models. Instead of just providing execution capabilities, it creates product portfolios that brands can adopt and scale.
The startup’s asset-light FOCO (franchise-owned, company-operated) business model enables it to increase production capacity without incurring significant capital costs.
While collaborating with international brands, the company also hopes to expand internationally throughout Europe, the GCC, and the US.
Over the next two to three years, BIDSO intends to increase its revenue to Rs 400–500 crore thanks to an increase in IP-led products and better operating leverage.
