MENA BeehiveNews

Dubai-based Amanat makes first VC investment in US-based Edtech BEGiN

Amanat Holdings PJSC, the GCC’s largest Healthcare and Education Investment Company, announced it has made a $5M investment in BEGiN, a US-based leading education technology company behind the proven early learning program HOMER as part of their Series C financing round.

BEGiN is focused on early childhood education through a highly effective and engaging platform aimed at children between two and eight years of age. As part of the investment, Amanat becomes BEGiN’s principal strategic partner in the MENA region, leveraging Amanat’s deep industry expertise and unparalleled network to help drive growth in the region.


The acquisition is Amanat’s first-ever venture capital investment and is in line with Amanat’s strategic goals to invest in rapidly-growing education and healthcare technology players, with attractive business models, strong management teams, regional growth aspirations, and a clear path to profitability in the short-to-medium term. Furthermore, the transaction demonstrates Amanat’s commitment to playing a key role in the ongoing digitization of the education and healthcare sectors in the region, which have been further accelerated by the challenges presented by the ongoing COVID-19 pandemic.

Neal Shenoy, CEO and Co-Founder of BEGiN said, “BEGiN is partnering with the largest, most recognized brands in international children’s education, entertainment, and technology to reimagine the early learning journey starting with parents and children at home. We look forward to our strategic partnership with Amanat to expand across the region supported by their strong positioning in the education sector.”

Amanat joined the round with strategic and financial investors, such as LEGO Ventures, Sesame Workshop, Gymboree Play & Music, 3One4 Capital, Trustbridge Partners, and Interlock Partners.


Dr. Mohamad Hamade, CEO of Amanat, commented, “Our investment in BEGiN represents a major milestone for Amanat given the influential impact of disruptive technologies on the sectors we invest in. We believe this is an ideal time to invest in education and healthcare technology, to evolve our current portfolio as well as position Amanat as a strategic regional partner amongst global players in this space.

“We are looking at opportunities that are changing the provision of conventional academia and healthcare and we believe there is potential for further acquisitions of this nature down the line. This transaction taps into our corporate ventures investment allocation to develop and establish partnerships with leading international providers whose business models are transferrable to the region and integrated to derive value and create a source of accelerated development and competitive differentiation.”

Earlier this month, BEGiN launched the industry’s first comprehensive early learning program, HOMER Learn & Grow. HOMER Learn & Grow expands the brand’s award-winning reading program to additional subjects including math, creativity, socio-emotional learning, and critical thinking skills delivered across digital, physical, and in-person learning experiences. BEGiN has won multiple accolades and awards, including Children’s App of the Year, Parent’s Choice, Teacher’s Choice, and Academics Choice.

The success of HOMER has been its ability to deliver industry-leading engagement to children alongside its proven ability to increase early reading scores by up to 74% in just 15 minutes of use per day. BEGiN will be partnering with some of its investors for both content and distribution. Amanat will act as their principal strategic partner for the MENA region to help drive growth and business development opportunities.


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