Dubizzle acquires Property Monitor to increase its real estate intelligence capabilities
Property Monitor, a top real estate market intelligence platform in the United Arab Emirates, has been acquired by Dubizzle Group, the leading digital marketplace group in the MENA region.
With a portfolio of industry-leading brands, including Bayut and Dubizzle, the acquisition of Property Monitor strengthens Dubizzle Group’s position as a leader in real estate classifieds and technology. By providing a more thorough and data-rich user experience, Property Monitor’s integration into Dubizzle Group’s real estate offering improves the value proposition for agencies and developers.
Through PMiQ, its SaaS-based platform, and other products like API integration, market reports, and automated valuations, Property Monitor, one of the top market intelligence providers in the United Arab Emirates, empowers important industry players to make data-driven decisions. It has made a name for itself as a vital tool for property data, analytics, and insights in the UAE real estate ecosystem, with a clientele that includes the top real estate agencies and developers in the country. By adding demand-side data, Dubizzle Group intends to improve Property Monitor’s product line and open up new channels for more in-depth customer interaction.
Real estate agencies and property developers make up the majority of Property Monitor’s monthly user base, which grew by 55% between 2022 and 2024.
“We are delighted to welcome Property Monitor to the Dubizzle Group real estate portfolio. As a trusted and respected brand in the UAE, Property Monitor complements our market-leading platforms Bayut and dubizzle. This acquisition unlocks new opportunities to enhance the value that Bayut and dubizzle deliver to real estate agents and developers, while reinforcing Dubizzle Group’s position as a leading destination for real estate classifieds in the UAE. It also reflects our broader strategy of targeted acquisitions that strengthen our ability to deliver an exceptional user experience across the region’s real estate and automotive sectors,” said Haider Ali Khan, CEO of Dubizzle Group – UAE.
In keeping with its ongoing growth in the MENA region’s digital marketplace market, the announcement represents Dubizzle Group’s third acquisition in as many years. Hatla2ee, a prominent used and new car marketplace in Egypt, was purchased by Dubizzle Group in 2024. To expand its services for car buyers and its ability to advertise for automakers, the Group also purchased Drive Arabia, one of the Middle East’s top publications for automotive news, reviews, and comparisons.
The purchase of Property Monitor is in line with Dubizzle Group’s strategic approach to mergers and acquisitions, which focuses on complementary companies in the MENA area that improve the Group’s overall product offering, fortify its position in the real estate and automotive ecosystem, and improve user and client experiences.
With a significant presence in a number of other MENA nations, Dubizzle Group’s flagship platforms, Bayut and Dubizzle, dominate the markets in Saudi Arabia, Egypt, and the United Arab Emirates. With more than 47 million monthly visitors and 15 million monthly users, the Dubizzle Group’s portals are the most popular online classifieds sites in the area.
