Egreens, a Delhi-based investment firm, has launched a Rs 15 crore fund to back early-stage agritech startups. The fund will target opportunities in innovative market linkages, artificial intelligence and machine learning in farming practices, and the implementation of IoT (Internet of Things) across the supply chain.
Led by Mayank Chaurasia, the launch of the fund comes on the heels of investment of Rs 15 crore in VegEase, the in-house food retail brand of Egreens. VegEase facilitates the delivery of fruits and vegetables with its cart-at-home model.
“We are looking at exciting startups that will eventually create forward and backward integration with VegEase. While VegEase is present in the B2C segment, we want to increase our footing in the B2B, B2B2C segments in diverse markets,” Chaurasia, CEO at Egreens, said.
