Egypt: Egypt-based F&B startup elmenus has announced an investment in the company from David Buttress, who has also joined the Board. David is the former CEO of the global food-ordering firm, Just Eat.
elmenus began as a comprehensive directory providing users with menus and information about restaurants, while growing a community of followers who shared images and reviews. With a mass of users and restaurants, elmenus launched its online ordering in late 2018.
Amir Allam, CEO of elmenus, said, “As we aim to become the go-to food app for all dining decisions, and a partner of choice to restaurants to help them solve their scaling challenges in the MENA region, I believe David’s insights and an exceptional record will play a vital role in accelerating our growth and guiding elmenus in acquiring a significant share of the market. We are very excited to be working with an industry veteran like David. His belief in our vision is a grand testament to us.”
David Buttress commented on the investment, “elmenus’ exponential growth this past year has been quite remarkable. It has been owning the food discovery approach, making it the stronger partner to restaurants as it provides them with more than just online ordering services.
“While elmenus witnessed a 3x growth in 2020 since delivery increased drastically in light of the COVID-19 challenges and more restaurants outsourced their delivering operations, the company is expected to grow 10x in 2021 as it upscales its product and restaurant offerings. It is an exciting time in the company’s evolution.”