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Empowering motorcyclists with ‘Custom Elements’

Arbaaz Sha Muzawer, the co-founder of Custom Elements, was in conversation with INCUBEES. Custom Elements was launched in 2017. The company designs custom bikes and helmets. It also retails a wide range of riding gear and accessories for biking enthusiasts.

INCUBEES: Tell us about your product or services?

CUSTOM ELEMENTS: Custom Elements is an online store of Motorcycle accessories and Riding gear. We are known to have one of India’s largest collections, coupled with excellent sales support. Custom Elements aims to be the ultimate go-to destination for motorcycle enthusiasts to gain motorcycling knowledge and buy products.

INCUBEES: What makes your product/services unique, and what competition do you see in India and globally?

CUSTOM ELEMENTS: Our content and sales support makes sure customers make an informed decision before their purchase. Globally, Revzilla and in India Spartan Progear, and Orion Motors


INCUBEES: What are the challenges you see in the market at this point? 

CUSTOM ELEMENTS: The import taxes are increasing, so product prices are shooting up. Secondly, authorities are creating ambiguity on the certifications required on helmets. The current state of the economy is a concern as it has an impact on the business.


INCUBEES: Tell us about your team, and what inspires them?

CUSTOM ELEMENTS: Currently, we have a small team of 7 people, where each one takes authority and responsibility for his/her department. Our team is inspired by being a part of the mission of creating one of the biggest brands in India.

INCUBEES: Where do you see your product/service reaching in the next five-years?

CUSTOM ELEMENTS: We see ourselves as the retail segment’s market leader with an online and offline presence across India. We will have our own brands of motorcycle accessories launched in the market, which will acquire a good market share.

INCUBEES: Do you have plans to raise funding to grow your business or allow your business to grow organically?

CUSTOM ELEMENTS: We plan to raise funds in the near future, which will build our USP stronger and invest in marketing, inventory, and hiring good talent.

INCUBEES: What are the challenges you face as a startup?

CUSTOM ELEMENTS: Limited funds to hire good talent. Also, the budget for Marketing is limited. The compliances are huge, which consumes our time and resources. When you are not much known in the market, and with a new idea, it gets difficult to convince the stakeholders for partnerships.


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