A $1.15 million pre-seed round led by Kae Capital, with participation from Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab, has been raised by the curated vertical marketplace for jewelry, Eternz.
According to a press release from the company, the money raised will be utilized to partner with foreign brands and target customers in urban India. Although the emphasis is on the internet, an offline experience center will soon be opened so that customers can handle and feel the jewelry.
Arthi Ramalingam founded Eternz, an online jewelry store that curates designs from premium domestic and international brands and offers a distinctive online shopping experience.
By offering a devoted, reliable platform, Eternz assists brands in overcoming their primary obstacle of customer acquisition. Fashion/costume, silver, gold, and diamond jewelry are among the many metals that the startup specializes in serving. As the market changes, it will keep working with designers and brands to promote growth and discovery.
With investments in 85 startups, Kae oversees about $250 million in capital, with a portfolio enterprise valuation of $9.88 billion. Both B2B and B2C startups are represented in its portfolio. Among the investors are Square Yards, Tata 1mg, Zetwerk, Healthkart, Nazara Technologies, and Porter.
