In its first investment round, which was co-led by Huddle Ventures and Prath Ventures and included participation from a small number of well-known angel investors, the ultra-fast fashion startup Littlebox raised Rs 17.5 crore, or roughly $2.1 million.
Additionally, the company was highlighted on Shark Tank India Season 3, where it was able to negotiate a deal with each of the five Sharks.
According to a press statement from the company, the new funding will be used to expand category verticals, improve the UI/UX and logistical experience, make investments in packaging and customer satisfaction, and expand marketing in order to position Littlebox.
In 2022, Rimjim Deka and Partha Kakati co-founded Littlebox, an ultra-fast fashion brand that caters to India’s Gen Z market by offering trend-driven clothing that is reasonably priced, flexible, and really local. With weekly product drops, real-time retail infrastructure, and a drastically effective 25-day stock cycle, it gets rid of dead stock and brings in new fashions in large quantities.
According to the Guwahati-based company, its own demand-forecasting technology gives them a 25-day stock cycle. This guarantees greater profitability, fresher assortments, and no dead stock—all without sacrificing affordability.
Rimjim Deka, co-founder and CEO of Littlebox, said, “Our roots in Guwahati taught us to build lean, stay grounded, and move fast. We started Littlebox to make fashion trend-forward yet accessible, without burning capital or creating waste. This raise isn’t a lifeline — it’s a growth engine.”
The goal of Littlebox is to reinvent fast fashion for a new wave of Indian consumers. With a 40,000 square foot factory in Noida, the business says it introduces about 100 new SKUs each week.
