FitXpert receives seven figures to expand its SaaS platform for fitness, nutrition

Egyptian SaaS company FitXpert has secured a seven-figure strategic investment from Foras Investment, marking the start of a new growth phase as the company prepares to scale its platform and expand across regional markets.

The investment was completed under the 0107 Invest initiative and reflects growing investor appetite for vertical SaaS businesses with proven infrastructure and market traction, particularly in healthcare, wellness, and lifestyle sectors.

Founded by Salah Selim and Mostafa Mahmoud, FitXpert has built an end-to-end software platform serving fitness trainers, nutrition centres, and clinics. The platform replaces fragmented, manual workflows with a unified digital system that enables client management, programme design, progress tracking, and follow-ups through a single interface. The company positions itself as infrastructure rather than a point solution, aiming to professionalise service delivery across a traditionally informal sector.

The new capital will be deployed to further develop FitXpert’s technology stack and strengthen operational capabilities, supporting its ambition to become a foundational platform for fitness and nutrition businesses across the Arab world.

Commenting on the deal, founder Salah Selim said the investment represents more than capital, describing it as a strategic endorsement of the company’s long-term vision to set new operational standards for the industry. Co-founder Mostafa Mahmoud added that the partnership brings strategic depth through expertise, networks, and faster decision-making, with priorities now focused on product expansion, institutional partnerships, and regional growth.

Mohamed Abouelnaga Negaty, owner of Foras Investment, said the deal aligns with his interest in sports and technology-enabled businesses. He noted that FitXpert’s performance, team quality, and scalability potential stood out during the evaluation process, adding that the partnership is expected to support the company’s planned expansion into Gulf markets.

With consistent growth and a product built around real operational needs, FitXpert is positioning itself for a broader phase of development and regional expansion through 2026.