FMCG company Meolaa raises $6 M Pre-series A funding from General Catalyst
Meolaa, a fully technology-driven fast-moving consumer goods company, has raised $6 million in a pre-Series A funding round led by General Catalyst. Other current investors include Claypond Capital, Colossa Ventures, Kunal Shah, Turbostart Global, and others.
The Bengaluru-based startup had previously raised $4.43 million from Manipal Group and other investors in a seed funding round.
According to a press release from Meolaa, the money raised will be used for brand expansion, operational agility and scale, and infrastructure related to AI and data science.
Meolaa, an online marketplace founded in 2023 by Ishita Sawant, features premium and sustainable Direct-To-Consumer (D2C) brands in fashion, beauty, home, and baby care. The business uses a marketplace model, paying brands a commission on sales, and strives to empower ethical and conscientious consumers by offering thoughtful and ethical product options.
Meolaa claims that it integrates supply chain and distribution optimization, new product development, packaging and branding innovation, and consumer market intelligence to enhance AI and advanced analytics across its business verticals. A unified workflow is produced by this end-to-end technology-powered framework, which speeds up decision-making, improves product design, and guarantees that every phase of the brand lifecycle is guided by actionable insights.
Big FMCG companies use lengthy, sequential cycles for product development and brand creation, which can last anywhere from 18 to 24 months. By integrating structured innovation processes, intelligent go-to-market orchestration, and real-time consumer intelligence, Meolaa bridges this gap with a unified AI-powered brand creation framework.
With a monthly recurring revenue of Rs 1 crore within three months of launch, Meolaa’s first and flagship brand, HIRA, is a clear proof of concept for the business’s strategy. According to the marketplace, in just 18 months, it served over 6 lakh customers and generated over Rs 100 crore in ARR.
