Fur Jaden raised Rs 9.5 Cr Pre-series A funding from Gruhas Collective Consumer Fund
Gruhas Collective Consumer Fund (GCCF) led a pre-Series A funding round that brought in Rs 9.5 crore, or roughly $1.1 million, for the lifestyle luggage brand Fur Jaden.
According to a press release from Fur Jaden, the money raised will be utilized to boost brand recognition, expand product categories, scale omnichannel retail reach, and assemble top-tier professional teams in order to accelerate growth.
Fur Jaden, an inventive Indian fashion and lifestyle accessory brand, was co-founded in 2015 by Sahil Rajesh Bansal and Karishma Bansal with the goal of changing how people think about backpacks and luggage. The brand positions itself as more than just a product manufacturer but also a lifestyle partner by focusing on sustainability, innovation, and design while providing a wide range of products that meet the changing needs of contemporary consumers.
Fur Jaden asserts that it has amassed a loyal following since its founding and has delighted more than a million customers with its carefully chosen product line. This includes backpacks, crossbody bags, travel duffles, and luggage, among other categories. A strong focus on sustainability is demonstrated by the brand’s eco-friendly product line, which includes 50% cruelty-free vegan leather and recycled canvas.
The Indian market for luggage, bags, and backpacks was valued at Rs 20,400 crore in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 8% from 2025 to 2030, reaching Rs 29,900 crore.
The brand wants to reach a net revenue of Rs 100 crore in the next 16–18 months through annual recurring revenue (ARR). At the same time, the company is working to solidify its position as a top domestic lifestyle luggage brand with a strong presence throughout India over the course of the next five years.
