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Genelia and Ritesh Deshmukh launch their startup Imaging Meats

Mumbai: Bollywood couple Genelia and Riteish Deshmukh have launched their latest business venture, Imagine Meats, focused on plant-based meat products.

Imagine Meats was conceptualised through a partnership with global ingredients manufacturer Archer Daniels Midland (ADM) and Nutrition India, which allowed it to access expertise in food science, flavours, and product development across Singapore, Berlin, and the United States. 

Using this gained expertise, Imagine Meats will develop food items relevant to the Indian non-vegetarian consumer, such as biryanis, kebabs and curries.

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