Tagmarshal, a golf management startup based in South Africa, has raised a multi-million-dollar round of Series A investment to finance its ongoing expansion into new markets, staff, and innovations.
Although Tagmarshal was first mentioned in the media in February 2015, the company has since raised money and moved to the US, where it has become the industry leader in on-course optimization technology.
In order to help golf operators effectively manage the pace and flow of play, the company offers courses complete, real-time operational oversight and reporting. This leads to improved player experiences, increased efficiency through automation, and additional revenue generation.
Numerous golf management groups, private, daily fee, public, and resort courses—40 of which are among the top 100 in the United States—as well as numerous US$40–US$60 green fee courses are utilizing the system with great success.
The company’s multi-million-dollar Series A capital raise follows a successful 2024 in which Tagmarshal has seen a 57% increase in revenue, added a significant number of new clients, and enhanced staff utilization and play speed for its customers.
“The past 12 months have seen a surge in interest in Tagmarshal’s optimisation technology as golf continues to grow,” said Bodo Sieber, CEO and co-founder of Tagmarshal. “Many operators have looked to technology as a solution to create additional capacity and manage the quality of play, prioritising the player experience. This investment signals investor confidence in Tagmarshal, and we look forward to using this equity to continue to innovate and grow, adding value to our partners.”
