Happie Curves, a plus-size innerwear and comfort clothing startup based in Gurugram, has raised a total of Rs 20 lakh in angel funding from two individuals who are also startup founders: Aparna Thyagarajan of Shobhitam Inc. and Rikant Pittie of EaseMyTrip.
The startup claims that it has raised funds in opposition to a 30% stake dilution.
Happie Curves recently participated in Indian Angels, an OTT angel investment show that is currently available for streaming on the JioCinema platform. This helped them secure the funding deal.
With the money, Happie Curves intends to increase the number of strategic interventions it employs to develop and enhance its brand value and business operations, as well as to market its products to a larger segment of the US market.
Beachwear, swimwear, nightwear, and bralettes are just a few of the intimate apparel options available from Happie Curves. The company states that all of its products are Made in India with premium fabrics, making no compromises on comfort or quality.
The startup has been bootstrapped from the beginning until now.
