Homzmart, the biggest furniture and home products marketplace in the Middle East, has announced the extension of its operations into Saudi Arabia.
Homzmart is a digital marketplace that connects home products and furniture makers and brands with end consumers. It was hard-launched in early 2020 by Mahmoud Ibrahim and Ibrahim Mohamed.
Homzmart’s platform and end-to-end solutions benefit both merchants, such as IKEA and Home Centre, by making it easier for them to reach customers, and consumers, who benefit from a hassle-free, one-stop-shop buying experience and more flexible financing choices.
The firm is now looking to grow across the MENA region, and it has just commenced operations in Saudi Arabia, after seeing significant traction at home and raising a US$15 million Series A financing.
Many top worldwide companies, as well as the whole local ecosystem – including names like Al Rugaib Furniture and Al-Motlaq Furniture, as well as local craftsmen and workshops – will be partnering with Homzmart’s Saudi platform.
“This exciting news about our entry to the US $15 billion Saudi Arabian market shows we are executing our stated strategy to expand regionally. We have always said how the market opportunity in the region is significant, and how Homzmart’s business model is perfectly set up for it,” said Mahmoud Ibrahim.
“We have been growing hugely in the last ten months, with operations having tripled in size as we keep up with consumer demand. The new normal is that convenience wins and furniture are one of the last sectors in the Kingdom to digitise. Saudi Arabian consumers and SMEs want this convenience now, and we are delighted to offer it to them.”
