In a pre-Series A funding round led by Eternal Capital and including Silver Needle Ventures, VCats, and Astir Ventures, the video generation and conversion platform Hypergro.ai has raised Rs 7 crore ($800K).
Silver Needle Ventures and others had previously contributed $961K to the company’s fundraising efforts.
According to a press release from Hypergro, the money raised will be used to boost innovation, expand internationally, and solidify the company’s position as a pioneer in AI-powered marketing automation.
Hypergro.ai was co-founded in 2022 by Rituraj Biswas and Neha Soman to address the core inefficiencies in digital marketing, including fragmented data, manual execution, and a lack of real-time intelligence. Brands can now implement marketing strategies at a never-before-seen scale thanks to the company’s AI-powered platform, which automates video creation, optimizes performance campaigns, and engages leads through AI-powered sales agents.
Hypergro.ai claims that it integrates automated lead engagement, real-time campaign optimization, and AI-driven content creation into a single intelligent system. This guarantees that brands generate the most revenue impact with the least amount of work.
In comparison to traditional methods, the Bengaluru-based company claims to have produced videos 92% faster and at 80% lower cost. Additionally, Hypergro.ai provides AI-automated video personalization and format and aspect ratio adjustments, meeting the demands of brands that require multi-platform video optimization and audience- and geography-specific customized video content due to their large-scale operations.
Hypergro.ai is entering international markets, such as the GCC, APAC, and the US. Presently, the business works with well-known brands in the e-commerce, retail, entertainment, gaming, travel, and hospitality sectors, including ClearTrip, Newton School, GamesKraft, and Docube.
