IKEA, the world’s leading Swedish home furnishing retailer, on Thursday announced the launch of its eCommerce services and mobile shopping app in Bengaluru.
The citizens in Bengaluru can now order their favorite home furnishing products online through the company website and the IKEA mobile shopping app, the first step in entering into the Bengaluru market, the company said in a release.
This announcement comes close after opening its second IKEA India store in Navi Mumbai in December last year and the recent online entry into Gujarat.
IKEA already has an online presence today in Hyderabad, Mumbai, Pune, Ahmedabad, Surat, and Vadodara.
IKEA will also open a big IKEA store, close to 400,000 sq. ft. in Nagasandra in Bengaluru within a year.
The newly launched IKEA mobile shopping app features product recommendations, ratings, and reviews, along with easier searching and browsing experience. The app also allows customers to add the products to their shopping list even while physically browsing through the products in the store.
Customers can also find a built-in barcode scanner which will help them learn more details about the products, including materials and dimensions.
Peter Betzel, CEO & CSO (Chief Sustainability Officer), IKEA India said, “Karnataka is a very important market for IKEA and Bengaluru is one of the largest home furnishing markets in India. We will bring a complete omnichannel offer to the market and are excited to take the first step now with the launch of our eCommerce channel and meeting the many people in Bengaluru with their aspirations and dreams for a better life at home.
Over time, we will also open a city centre store within Bengaluru to be even more accessible and connect with many more people.
Over the next five years, across different IKEA businesses in Bengaluru, the company plans to engage around 2500 coworkers directly with 50 percent diversity across all levels and will generate close to 1200 indirect jobs linked with its business operations.
IKEA works with 9 Home Furnishing suppliers in Karnataka including a social entrepreneur engaging 1200 local artisans, thereby increasing its local sourcing footprint in the state.
