Luke Coutinho and Narendra Firodia, who are also co-founders of the independent verification platform You Care Lifestyle (YCL), led a $1 million fundraising round for the company.
According to a press release from YCL, the money raised will be utilized to improve the procedures for product authentication and verification as well as to support and invest in up-and-coming clean brands, assisting them in growing and winning over customers.
You Care Lifestyle, an independent verification organization in the health and wellness sector, was introduced this year. The business confirms the quality, safety, and purity of goods and services in a number of areas, such as food, groceries, nutraceuticals, cosmetics and personal care products, pathology labs, and other lifestyle-related services.
In addition to addressing important problems like mislabelling and disinformation, the Mumbai-based startup seeks to establish a reliable third-party verification platform and encourage a shift in consumer behavior toward informed choice. YCL seeks to enable consumers to prioritize health-conscious choices and encourage them to select genuine products, while also empowering brands to prioritize health-conscious products and maintain the highest quality standards.
YCL plans to onboard brands and broaden the company’s product offerings. By the end of 2025, the company hopes to have tested and validated between 90 and 100 brands in the food and cosmetics industries.
Twenty-four of the 37 products the startup claims to have signed have passed independent laboratory testing, and 18 of those products are currently on the website. The unique “Pink Tiger Stamp,” an independent verification mark that denotes both approval and the quality assurance of the ingredients following extensive testing, will be featured on these products.
YCL wants to close the gap between consumer trust and authenticity by developing a strict and trustworthy third-party verification system. The platform is dedicated to finding and funding companies that value openness, honesty, and the welfare of customers.
