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India Alternatives led $4 M Series A funding raised by Kapture CX

India Alternatives, a private equity fund, led the $4 million extended Series A round (A1) that the artificial intelligence-driven customer support platform Kapture CX received.

Cactus Venture Partners had previously contributed $4 million to Kapture CX.

According to a press release from Kapture CX, the new funds will be utilized for international expansion, product capabilities enhancement, and the development of cutting-edge AI technologies to provide customers with a more inventive and customized experience.

Kapture CX is a SaaS based customer support automation platform that focuses on customer support and facilitates personal customer interactions. It was co-founded in 2014 by Vikas Garg and Sheshgiri Kamath. On a single platform, the company enables users to gather and categorize all interactions with prospects. It has produced deep vertical offerings for travel, banking & financial services, consumer durables, internet companies, and retail (both offline and online).

The Bengaluru-based company states that it serves major enterprise clients like Nykaa, Meesho, BigBasket, Tata 1MG, Reliance, Unilever, and ITC, to mention a few, and that it has operations in five countries: the USA, UAE, Indonesia, Philippines, and India.

Adjetter Media Network Pvt Ltd, the holding company of Kapture CX, saw an increase in operating revenue of more than 44% from Rs 20.79 Cr in FY22 to Rs 30.30 Cr in FY23. According to the company’s financial statement filed with the RoC, its profit dropped from Rs 1.06 crore in FY22 to Rs 13.43 lakhs in FY23.

Its rivals include salesforce, Zoho, Fresh Works, and others.

 

 

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