Tentak Anak, an Indonesian all-in-one parenting platform, has completed an undisclosed seed fundraising round with Insignia Ventures Partners and other angel investors.
Tentang Anak will utilize the funds to grow its personnel and improve its content and services on its recently released mobile app.
The company also intends to expand its verticals in the near future as it transitions to social commerce.
Garri Juanda, a Harvard Business School alumnus, and pediatrician Dr. Mesty Ariotedjo launched Tentang Anak in 2020. Juanda was formerly in charge of Tokopedia’s marketplace, adtech, and logistics divisions.
The company offers paediatricians, psychologists, child educators, financial planners, and obstetrician-gynecologists access to professionally curated parenting knowledge. The company then creates scientifically sound goods and services for children’s physical and mental development.
“Many parents in Indonesia do not have direct access to child growth experts,” said CEO Ariotedjo. “This inspired us to form an ecosystem that can bridge millions of parents in Indonesia to best-in-class experts in children’s growth.”
Personalized child stimulation activities, nutritious meals, growth trackers, free consultations, and community participation for parents on child development, particularly for children aged 0 to 5, are among the company’s offers.
“In Southeast Asia’s internet economy, we are seeing the rise of verticalized platforms and communities around specific needs of consumers,” said Yinglan Tan, Founding Managing Partner of Insignia Ventures Partners. “Parenting is one such area where we see the value of a verticalized platform.”
According to a Kantar analysis, the next generation of Indonesian moms has become a highly connected and potentially valuable customer niche for brands, with children accounting for about 26% of the population in 2020. By 2025, management consulting company Redseer predicts that online demand will account for up to 10% of all maternity and babycare sales in Indonesia.
