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Industry leaders led undisclosed funding raised by web3 venture Cultos Global

In their continuing investment round, Cultos Global, a web3 business with its headquarters in Dubai, has successfully raised an undisclosed amount.

A distinguished group of investors, including Sameer Mehta, the founder and CEO of India’s unicorn boAt Lifestyle, Tarun Katial, a media tech veteran and the founder and CEO of web3-based social crypto community platform Coto, and Ashwath Bhat, finance head at Fractal Analytics, have contributed to the investment.

Along with his investment, Vijay Ratnaparkhe, a veteran of the software industry and the head of Bosch Southeast Asia, joins the advisory board.

These well-known figures join forces with a group of investors and stakeholders located in San Francisco who continue to support Cultos Global’s mission to change the way businesses interact with their consumers.

The ambition of Cultos Global to redefine brand-customer connection is shared by these luminaries, who join a group of Bay Area investors and current stakeholders.

The funds that were received, according to the announcement, will mainly support the expansion of Cultos Global’s product and engineering teams across the UAE and India as well as boosting the development of its platform by adding a number of new cutting-edge functions.

“Cultos Global is reshaping brand-customer engagement by introducing an elegant, unified platform that seamlessly combines digital marketing and customer rewards programs, transforming passive consumers into a network of active nano-influencers,” said Cultos Global Co-Founder and Chief Commercial Officer Adib Samara.

With the assistance of Cultos Global, companies can quickly build their own brand tokens, set up incentive programs, and encourage bottom-up adoption that boosts productivity, improves conversion rates and boosts revenue.

“Cultos Global is thrilled and excited to have industry leaders on board as we scale up in our journey to provide brands with the ability to effectively bring their rewards, loyalty, and influencer marketing to Web3,

“This will give brands access to first-party data, but with advanced security and enhanced privacy for end consumers,” said Cultos Global Co-Founder and Chief Executive Officer Pavan Govindan.

“With strategic investors to support our vision, we are now even more confident in establishing Cultos Global as the preferred Web3 wallet for some of the biggest brands globally,” he added.

A web3 rewards platform called Cultos Global enables companies to introduce branded tokens to encourage their clients, supporters, or followers to carry out particular acts.

Through application programming interface (API) or e-commerce interfaces, the platform also offers custodial wallets, non-fungible token (NFT) minting, and liquidity off-ramps for branded tokens.




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