InStoried raises funding from venture fund Rockstud Capital

Bengaluru: InStoried, an AI and deep-technology based content intelligence platform, has raised an undisclosed sum from venture fund Rockstud Capital, it said on Wednesday.

The development comes four months after the Bengaluru-based Instoried raised $1 million (around Rs 7.45 crore) in a pre-Series A fundraise. That round was led by Mumbai Angels Network, with participation from 9Unicorns, JPIN, Jain Angel Network, SOSV, and Artesian.

Instoried, operated by Instoried Research Labs Pvt Ltd, was set up in 2019 by Sharmin Ali, a graduate of the Visvesvaraya Institute of Technology in Bengaluru who has previously worked as a senior business analyst with management consulting firm Mu Sigma.

The company’s platform helps brands create an emotional connection with customers by identifying the emotional quotient of a piece of content and providing customized recommendations to help boost engagement and increase productivity.

It will use the capital it has raised to reach out to newer geographies for its tool and increase focus on its business-to-consumer solutions.