Slice Group, an Indonesian company that creates creator management tools for the creator economy, announced that a $645,000 seed round of financing, headed by Intudo Ventures and Arise, had been successfully closed.
In a statement, Slice stated that it intended to use the funding to improve its product offerings, hasten platform development, boost sales, and improve hiring efforts.
The company intends to develop integrated financial tools for brands/agencies and content creators within the platform, such as invoice financing for agencies to provide invoice loans for agencies to manage cash flow and help creators get paid faster; and a digital wallet for brands, agencies, and creators to facilitate payments and track financial transaction history.
“Despite brands investing more in creators and influencer marketing, far too many marketers are still relying on manual processes, which siloes a lot of brand dollars to the same few mega influencers,
“We created Slice with the needs of both brands and creators in mind, to help them build sustainable relationships and work more efficiently on influencer campaigns,” said Jesse Bouman, Co-Founder and Chief Executive Officer of Slice.
He thinks that future business owners will begin by creating content for their audiences, then use that audience as a distribution channel for their new ventures.
“We want to power this creator transition across Asia by stabilizing their income and enabling them to be full-time creators,” he added.
Slice is an influencer marketing creator relationship management (CRM), founded in January 2022, that aids brands and agencies in better managing their relationships with influencers and content creators, allowing them to work more quickly, effectively, and sustainably.
Slice’s CRM platform provides brands and agencies with a comprehensive set of tools to manage ongoing collaborations and open the door to working with more creators without adding staff.
To simplify creator management with automated and tailored products and services, Slice also provides a wide range of targeted features for brands and agencies.
Among the features are automated reporting, which delivers verified campaign reports within 24 hours of the most recent creator post, creator discovery, which aids brands and agencies in finding creators for campaigns, and payment distribution, which enables the payment of multiple creators at once and ensures that creators are compensated for their efforts in a timely and transparent manner.
Content creators can transition to becoming full-time creators through stable and recurring income streams by working with Slice. This will ultimately put them in a position to launch their own brands. Slice also provides access to analytics and media kits.
More product features will be added to Slice as the platform develops to aid content creators in growing their businesses.
