In an effort to aid the company’s efforts to expand into new markets, the Omani investment group ITHCA Group, which is committed to advancing the technologies of the fourth industrial revolution, recently made an investment in Mubashir, an Omani digital out-of-home (DOOH) advertising network.
Mubashir’s growth plans will be facilitated by this investment from ITHCA, which will also support its technological advancements. Providing clients with comprehensive and extremely effective advertising solutions, not only in Oman but also in the wider region, continues to be Mubashir’s primary goal.
“Advertising technology is changing rapidly; innovative AdTech companies in this space are leveraging data analytics, automation, and AI to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers,” Ameer Al-Alawi, Group Director Investments at ITHCA Group, tells StartupScene. “We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space.”
With strategically positioned digital screens, Mubashir’s digital platform reaches millions of people throughout Oman. Mubashir uses this network to provide a range of ad formats that make use of intelligent data and analytics. With the help of these capabilities, advertisers can receive campaigns that are precisely targeted and produce quantifiable results.
Mubashir also makes sure that different consumer segments are engaged by focusing on infotainment communication in addition to traditional advertising. Mubashir has taken a big step forward with this investment from ITHCA, setting it up for future success in the competitive DOOH market.
