Former Snapdeal executive Jason Kothari has raised $15 million for his new company, Mythik, through a seed funding round. Shah Rukh Khan’s family office, Patni family office, BITKRAFT, VC Grid, Visceral Capital, Jason Kothari, Saif Saeed Ghobash, Jayanti Kannai, Pravin Jain, Marc Younan, Deepen Parikh, Samir Vora, Samarth Parekh, Anurag Goel, Nishant Aggarwal, and others participated in the round.
Mythik, an international entertainment company founded by Kothari last month, is tech-first and seeks to establish a “Disney from the East” by introducing Eastern mythology, history, and folktales to a global audience for the first time.
Jason Kothari, Founder of Mythik, said, “We are excited about the world-class and strategic investors we have brought together and look forward to realizing Mythik’s vision and mission—to bring Eastern mythology, history, and folktales to the forefront of global entertainment and inspire happiness, peace, and hope.”
Former senior executives from Jio, Tencent, Disney, Netflix, and Amazon Studios are on the founding team of the company.
At Wharton, Kothari started his career as an entrepreneur by purchasing the struggling comic book publisher Valiant Entertainment and spearheading its recovery. Later, he sold the business to DMG Entertainment for $100 million, and he was executive producer of Vin Diesel’s Valiant-inspired movie Bloodshot.
After founding CEO Rahul Yadav left Housing.com in 2015, Kothari was appointed CEO. After that, he spent eight months as CEO of FreeCharge and one and a half years as Chief Strategy and Investment Officer at Snapdeal.
