Ikemori Venture Support (IVS), a Japanese family office, has made a strategic investment in Kenyan startup Mamy Eyewear to support its expansion throughout East Africa.
A rapidly expanding East African optical retailer, Mamy Eyewear is committed to providing everyone with fashionable, high-quality, and reasonably priced eyewear.
Mamy sets a new standard for attractive and reasonably priced optical solutions in the area by providing a smooth and customer-focused experience through a vertically integrated model and technology-driven eyecare services.
The startup has now obtained an undisclosed sum of strategic funding from IVS, a family office based in Japan that invests in high-potential consumer and technology ventures throughout Asia and Africa as well as positive-impact businesses.
Millions of people in Africa still have difficulty finding reasonably priced, easily accessible, and fashionable eyewear. To solve this issue, Mamy Eyewear was established. Thanks to its vertically integrated, direct-to-consumer business model, the company offers free AI-powered eye tests, a modern retail experience, and prescription glasses delivered in as little as two hours, starting at US$15.
“This partnership with Ikemori Venture Support marks a significant milestone for Mamy,” said Antoine Drouet, the startup’s founder and CEO.
“IVS’s strategic guidance and extensive experience in consumer and retail sectors will help us scale efficiently while strengthening our operational foundation. Together, we aim to build the reference optical retail brand in East Africa and continue transforming access to eyecare throughout the region.”
“This investment reflects IVS’s focus on high-potential ventures with the capacity to create meaningful, long-term impact,” said Takaaki Nishino, managing director of Ikemori Venture Support.“Mamy Eyewear combines innovation, operational excellence, and a clear commitment to expanding access to essential eyecare services. We are pleased to support the company’s next stage of development.”
