Indore: Smooth Tag Technologies Pvt. Ltd, which operates live streaming platform Kiko TV, has raised seed funding in a round led by 9Unicorns, the fund set up by startup incubator and accelerator Venture Catalysts.
Other participants in the round are Toch co-founders Vinayak Srivastava and Saket Dandotia, Singhvi Heritage LLP managing partner Sunil Kumar Singhvi and Adobe executive Srinivas Kotta, Kiko TV said in a statement.
The e-commerce focussed startup was set up earlier this year by Indian Institute of Technology-Bombay alumni Shivam Varshney and Alok Chawla. The company says its artificial intelligence-based platform leverages the reach of social media and influencers and content creators to enable e-commerce engagement.
Kiko TV’s mobile application allows brands and influencers to create content, marketing, and branding opportunities while allowing for one-on-one live selling sessions with potential buyers.
KIKO TV offers content in segments, including travel, food, fashion, comedy, lifestyle, and product reviews.