True Diamond, a lab-grown diamond startup, has raised $1 million in a seed funding round led by Titan Capital. Huddle Ventures, Zeropearl Ventures, and Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Mamaearth founder Ghazal Alagh, Abhishek Goyal, and Anmol Jain have also contributed personally.
According to a press release from True Diamond, the new funding will be used to hire a talented workforce, increase brand awareness, hire jewelry specialists and consultants, designers, and sales teams, open exclusive boutique locations in Mumbai and Delhi NCR, and make investments in branding and marketing campaigns.
True Diamond is a lab-grown diamond jewelry company that was co-founded in January 2024 by Parin Shah and Darayus Mehta. Its core values are sustainability, innovation, and unwavering quality.
Redefining luxury in the jewelry industry is the company’s goal. Among its many products are bracelets, tennis bracelets, mangalsutras, necklaces, earrings, pendants, and rings. Men’s collections and personalized jewelry are also offered by the startup.
The Mumbai-based company claims that its lab-grown diamonds are produced in a lab environment mimicking the natural diamond-growing environment through the use of cutting-edge technological processes. They are produced in a sustainable and ethical manner, but they share the same chemical makeup, physical attributes, and optical features as real diamonds.
True Diamond is available nationwide, boasts a lengthy catalogue of 5,000 customizable designs, and reports a 1.7-time customer retention rate.
