Let’s Game Now raises Rs 30 Cr funding from Anand Mahindra and Bestvantage Investments
Gaming and esports company Let’s Game Now has secured Rs 30 crore in a funding round co-led by Anand Mahindra and Bestvantage Investments, with additional participation from a family office based in the UAE.
The company said in a press release that the newly raised capital will support the development of the Indian Super Gaming League (ISGL).
Founded in 2018 by Santanu Basu, Let’s Game Now operates an Indian esports and gaming tournament platform that brings brands and gamers together. Its services include hosting online tournaments, conducting large-scale offline events and providing live broadcasting solutions across South Asia and Southeast Asia.
The company claims to have a cumulative reach of more than 50 million, having organised over 2,000 events, worked with more than 30 clients and expanded its presence to 18 countries.
Its community comprises over 1.4 million members, including approximately 387.9K YouTube subscribers, 193.3K Discord members and 40K Instagram followers. The company also maintains a database of more than 100K gamers.
At the grassroots level, Let’s Game Now has established a presence in over 400 colleges across more than 80 cities, reaching upwards of 700K students. Its campus network includes over 20 events and more than 30 club partnerships.
Market research estimates the Indian gaming industry to be worth around $3.8 billion, with its valuation expected to grow to $9.2 billion by FY29.
