Martech startup Hypergro.ai raised Rs 7 Cr Seed funding from Silverneedle Ventures

With participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors like Arjun Vaidya, Ankit Kedia, and Rajesh Sawhney, martech startup Hypergro.ai has raised Rs 7 crore in a seed round led by Silverneedle Ventures.

According to a press release from the company, a sizeable portion of this financial boost will go toward Hypergro’s core business—its AI capabilities. Top talent in fields like AI and machine learning, technology, product, sales, and marketing will be attracted using the funds as well.

Hypergro.ai, which was established in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, increases brand revenue while lowering customer acquisition costs and provides a streamlined and clever marketing strategy.

Rising customer acquisition costs (CAC) in the current digital environment are consuming sizable portions of budgets without generating expected returns. According to Hypergro.ai, brands can buck this trend by utilizing its platform, which combines artificial intelligence with the unadulterated power of user-generated content (UGC).

A few martech startups, including One Impression and Growth Heads, also announced their new fundraising earlier this year.