Meesho, an online retailer, established a strategic partnership with Google Cloud on Monday to help it accelerate its digital transformation. According to a joint release, Meesho intends to gain a substantial competitive edge from this partnership as it works to develop an AI-first supplier experience, improved user acquisition techniques, and a customised purchasing experience for the country’s next billion e-commerce consumers.
“Meesho teams up with Google Cloud for faster innovation at scale,” the statement said.
Meesho will employ Google Cloud’s scalable and dependable infrastructure to improve operational efficiency, modernization, and scalability for growth while providing improved performance and user experience.
Meesho will also be able to use Google Cloud to develop its AI (Artificial Intelligence) and ML (Machine Learning) capabilities across its value chain, increasing demand forecasting and inventory optimization.
