Mixed reality startup Flam secured $14 M Series A funding from RTP Global
Flam, a mixed reality startup, raised $14 million (approximately Rs 119 crore) in its Series A round, which was led by RTP Global and included Dovetail and previous investors.
Turbostart, Twin Ventures, and other investors contributed $4.5 million to Flam’s pre-Series A round earlier in May 2024.
While continuing to operate in India, where it started generating revenue a year ago, the new earnings will be utilized to expand operations in the US market. According to the brand, its market share in the United States is 45%.
Flam, which was founded in 2021 by Shourya Agarwal, Malhar Patil, and Rajat Gupta, provides mixed reality brand experiences via websites, QR codes, and social media links, allowing brands to successfully engage audiences.
Among its more than 100 clients are major tech and e-commerce companies such as Google, Samsung, LG, Flipkart, Britannia, Netflix, AJIO, Wargaming, and WPP.
In order to enable brands to develop, launch, and monitor high-fidelity mixed reality (MR), 3D, and digital experiences in less than 300 milliseconds on any smartphone, Flam has been stepping up its research and development efforts on app-less Gen AI infrastructure since the beginning of this year.
