Moroccan B2B retail-tech startup Z raised $1.05 M funding for further growth

Z, a Moroccan business-to-business retail technology startup, has secured US $1.05 million in funding from regional venture capitalists to support its technological advancements, product catalog expansion, and readiness for its upcoming growth stage.

Z, a business-to-business marketplace founded in 2022 by Meriem Benabad, Samer Choumar, and Youssef Ait-Haddouch, gives traditional brands and retailers direct access to customers, reviving competition in traditional trade, which makes up 85% of the FMCG market.

Since its inception, the startup has assisted more than 15,000 active retailers and processed over 800,000 orders. The Moroccan venture capital firms MNF Ventures, Witamax, Cash Plus Ventures, and Kalys Ventures led the US $1.05 million seed funding round that was recently closed.

Z will use the US $1.05 million round’s proceeds to expand its product catalog, develop new technologies, and get ready for its next stage of growth.

“This funding marks a pivotal moment for Z, as we aim to scale operations and bring cutting-edge solutions to traditional retail,” said Choumar. “Our vision is to empower small businesses and unlock growth across Morocco and Africa.”